Soundtracks add drama, joy, suspense, and just pure emotion to otherwise ordinary scenes. Many Hollywood movies would be nothing without the manipulating brilliance of their film score. Take the opening sequence from Space Odyssey for example:
If you were to mute the audio it wouldn't be much. It would actually be pretty boring and unmemorable, but the music makes you sit up and take notice. It is a preparation for what is to come.
Another of my favorite scenes is when Amelie helps a blind man:
Without soundtrack it could seem nervous and evil, like she's taking advantage of him. With the soundtrack you feel his surprise and joy at being shown the world around him.
Now what if we were to use a soundtrack to infuse an object with suspense and meaning; like what Bullet did with the Audi R8 for the launch in Brazil. A car that Brazillians knew nothing about suddenly was fleshed with anticipation, power, and lest we forget the contribution orchestra itself, prestige.
Brilliant luxury marketing that is doing quite well as a viral. I just wish they spent the extra cash to have the full long format available.
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