I have been asked to liveblog the PSFK conference in San Francisco on Thursday July 17th. Considering my lack of regular income this is a welcome opportunity to meet other planners, potential employers, and sit in on same great content about consumer trends, business ideas, and creativity.
I'll be driving up on Wednesday, staying with my friend, Angela, on her itmaybeanairmattressbutitsfree accommodations, going to Cause For Drinks, attending the conference, going to the after party courtesy of Behance (I'm allowed to bring a guest, so ping me if you want to go), going to likemind.sf on Friday, and driving back that afternoon. It will be a quick trip, but jammed pack with good stuff.
Here is the schedule for the conference:
8.30 Opening Remarks
PSFK founder Piers Fawkes welcomes the audience and introduces the agenda.
8.45 Trends-Should you care?
Ed Cotton (BSSP) explains why trends and inspiration matter - and how you can judge and use them.
9.15 San Francisco Snapshot
What makes the Bay Area tick? Colin Nagy (Attention) leads a discussion with passionate locals discuss what aspects of local culture inspire them the most. Panel includes Amit Gupta (Photojojo), Jeremy Townsend (Ghetto Gourmet), Kevin Allison (Financial Times) and Liz Dunn (funnyordie.com)
10.00 Shape The World
Chris Riley (Apple) explains how three Bay Area residents have shaped his world.
10.50 New Art
Since opening her online and offline art galleries, Jen Bekman (20×200) has witnessed (and encouraged) and new movement of artists, themes and styles. Bekman talks about the trends she sees in art and artists’ use of technology to connect with art-lovers and buyers.
11.20 Make It With Us
Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) describe how to shake up large bureaucratic industries (e.g.: aerospace and broadcast media) by turning customers into creators and collaborators.
12.00 Making Inspiration Matter
Gathering trends and ideas may be important but how do you take inspiration and create change? Gareth Kay (Modernista) leads a discussion with Eric Corey Freed (Organic Architect), Frank Striefler (Media Arts Lab) and Josh Morenstein (fuseprojects).
1.40 Thoughtful Change
Jean-Marie Shields (Starbucks) explains that the future will embrace brands that connect with consumers by converting ideas into Thoughtful Change.
2.10 Aligning Interests
When cynical people admit they’re idealistic you might be on to something; Publisher and Founding Editor Max Schorr shares his inspirations and learnings from the beginning of GOOD Magazine.
2.40 Look & Feel
Creative designer and inventor of Red, the award winning In Flight Entertainment system for Virgin America, speaks about innovation in the cabin worldwide.
3.40 Using It
How can companies and organizations leverage social media to enhance consumer dialog, evolve product offering and improve sales. Bootstrapping expert George Parker will lead a discussion with leading marketing innovators Adrian Ho (Zeus Jones), Mark Lewis (DDB), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence).
4.20 When Words Are Not Enough
Using experience design to enhance communications: George Murphy (Modo-Group) and John Pollard (Microsoft) describe how environments and technology helped consumers connect with the brand.
4.50 Behave
Josh Handy & Nate Pence talk about how they design the method way, and how design and creative both mirror and shape the organization.
It should be a great time and possibly even better content than the APG in Miami. If you're in the Bay area and want to come, I think tickets are still available and at around $400 its a steal.
Comments
Carly says:
Tuesday 22, 2008How was the conference? Did you enjoy likemind SF? The coffee at Blue Bottle is insane!
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