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2008 State of the Plannersphere

June 26, 2008

It did take longer than last year, but Heather LeFever, patron saint planning industry perspective, has finally published the results from the 2008 planner survey.

(I suggest going to the SlideShare page and viewing the presentation full screen. It's fairly dense.)

Not only is this a great help for determining salary expectations, but I was ever so glad that this year she included the answers from open ended questions to planning directors on career and salary negotiation advice:

"Never tell your current salary. You deserve what your skills and talent pull in the market, not what looks better next to your old salary."
"Women need to be stronger, firmer, and ask for what they want. Even if it's uncomfortable."
"Articulate your value."
"Get everything in writing."

On a sad note, job satisfaction is down and people looking to go to another agency within the next year are up. Good for recruiters and good for me I suppose, but bad for agencies and clients who want to maintain an experienced and informed relationship.

Richard Huntington was surprised by the lack of job satisfaction in the US compared to the UK (which did its own survey via the IPA). His advice - we all pack up, move to the UK, and have above average job satisfaction for the rest of our lives. Kind of like the children of Lake Woebegone. Happy to. Glad to. When can I start?

On another note, I found this great job listing for Saatchi S. If you have ten years experience as a planner and wish to help brands become better citizens of our much abused planet, then have a go. Lord knows I would love the opportunity to cleanse my soul with devising green marketing initiatives.

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