Mark Earls is a former planner and is now an author, independent consultant, and blogger.
In Praise of Stupid - Why Planning Needs to Become Less Clever
- Concentrate on your ability to do things without showing off.
- Read "A Master Class in Brand Planning" based on the writings of Stephen King
- We need to tap into our social intelligence over our analytical intelligence
-- It's a team game
-- Let's avoid making people feel stupid because we're smart asses
- Lee "Scratch" Perry couldn't articulate his ideas, so he just made stuff
- Thinking doesn't follow behavior
-- You change how you feel about something to rationalize a change in behavior
-- Behavior changes before attitude
- Its what you believe, not what you think
-- We are all individuals, but we all copy
--- We do what we do because of other people (influence)
- How do we get behavior to move through populations?
-- Get people to see what other people are doing (amazon.com - people who bought this, also bought this)
- The future of planning is about verbs. Doing stuff.
-- Less thinking, more flow
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