The Adnostic

Notes from the SXSW 2007 Interactive panel on Perspectives on Designing for Global Audiences.

- One size fits all vs. Localization
-- (web immaturity) communication -> e-commerce -> entertainment (web maturity)

- You risk alienating users if you try to use a global stamp
-- Nokia understands local language and product usage

- Any time a brand is one the web, it is a global player. Think ahead.
-- What do you globally standardize in your brand? Logo? Message? Strategy?

- Build a strategy from what your brand is trying to do.
- Empower regional effiliates to leverage their local understanding of the market.
-- Hire locally. Collaborate.

- How does the US keep up with international tech adoption rates?
-- Regional contacts, current employees from other countries, local research
--- Discount usability is better than no usability at all.
-- Avoid analysis paralysis
-- Make sure that you can modify your designs easily
-- Make the target country your next vacation destination
-- Create a "war room" with trend and cultural info
-- Know the audience

- Other countries are leapfrogging entire stages of technology adoption

- South America hates rich media
-- The see it as a barrier to the information that they really want

- Geir Hoffstead research paper