The Adnostic

Notes from the SXSW 2007 Interactive panel on Perspectives on Designing for Global Audiences.

- One size fits all vs. Localization
-- (web immaturity) communication -> e-commerce -> entertainment (web maturity)

- You risk alienating users if you try to use a global stamp
-- Nokia understands local language and product usage

- Any time a brand is one the web, it is a global player. Think ahead.
-- What do you globally standardize in your brand? Logo? Message? Strategy?

- Build a strategy from what your brand is trying to do.
- Empower regional effiliates to leverage their local understanding of the market.
-- Hire locally. Collaborate.

- How does the US keep up with international tech adoption rates?
-- Regional contacts, current employees from other countries, local research
--- Discount usability is better than no usability at all.
-- Avoid analysis paralysis
-- Make sure that you can modify your designs easily
-- Make the target country your next vacation destination
-- Create a "war room" with trend and cultural info
-- Know the audience

- Other countries are leapfrogging entire stages of technology adoption

- South America hates rich media
-- The see it as a barrier to the information that they really want

- Geir Hoffstead research paper

Notes from the Living in a Spatial Reality panel at SXSW 2007.

- Location Based Storytelling (MIT Museum Without Walls)
-- Contribute -> Store -> Experience
-- Local search is not a tour

- Google Earth Community
-- Tagging, letting residents tell Google about the neighborhood they live in
--- Malls, houses, public buildings

- Photo tagging
-- Georeferenced

- Wikipedia

- Google Earth Feed (Yelp)
-- Collaborative 3D building modeling
-- Community authored 3D world

- Geotagged event news
-- Bring understanding and context to international news

- Geographical browser
-- Where information is

- Common Alert Protocol
-- Shows maps of illegal incidences or areas that need to be maintained by the city
-- Increases the accountability of municipal services

What: Likemind Coffee Morning LA

Where: Susina Bakery, 7122 Beverly Blvd., Los Angeles, CA

When: April 20th at 8am

Why: Because having coffee with likeminded people is fun! (Seriously, if you have an interest in pop culture and stimulating conversation and are not allergic to waking up early in the morning then come join us. We would love to have you.)

The last two LikeMinds have been sponsored by Anomaly, meaning free coffee and swag, and this one may be sponsored as well. We're not sure, but there's only one way to find out :)

See you there.

Upcoming.org