The Adnostic

- What is the highest compliment that your product can receive? "That's Cool!"

- Steve Jobs views on products from 1984
-- Technology
--- It shouldn't be like the quote from Samuel Johnson, "A dog on two legs doesn't walk particularly well, but it's amazing that it’s done at all."
-- Features
--- Not overcomplicated like 2nd generation VCRs, more about the features than the task
-- Experience
--- A beautiful elegant solution that works

- Find what people want to do and design the experience and technology around that.

- Products are people too (reactions)
-- Designing products with personality (TiVo)
-- People know who they are
-- Lack of identity results in products that don't satisfy the user experience
--- User Interface -> Logic -> Data

- Experience design strategy
-- Articulate experience vision
-- Leverage the system
--- No user application can fix a bad system
--- Fix the functionality where it is broken

- The Experience is the Product
-- iPod Experience/System
--- Play <-> Manage <-> Acquire