The Adnostic

- Technology is enabling and being effected by social change
-- 12 to 18 month cycle, broader view of immense change
-- A person's social identity is bound up with the technology they use. It affects their sense of social status. It is impossible to separate the technology from the social activity.

- Widgets take away the sense of place.
-- Plazes connects online identity with geographic location. It takes away the element of anonymity.

- Privacy makes no sense to Generation Y
- Sense of representation (separation of ids)
-- Public self
-- Private self
-- Uber self (can keep up with technology)
- Subterranean effect across demographics

- Economies of data
-- Acquiring data and giving data to major corporations

- Will there be a backlash? Will the population define themselves in opposition to the prevailing thought? Anti-blogging?
-- CDs vs. vinyl (when CDs came on the market people began to hoard and collect vinyl records for the sake of original sound quality and collect-ability)

- A word does not exist that is not on Google.
-- Internet publishing makes ideas real.

- Insecurities --> evangelical voices (tribes)
-- The 2008 election will be the next inflection point
-- Clear hero myth fortifies social role
-- Environmental movement
- Amplification of influence
-- News judgment, filtering (newspapers --> blogs)

- Businesses are still looking for disposability
-- iPhone
-- Platform for people innovating, no more black box, Tom Sawyer effect (do this for me for free because its fun), less restrictions
-- Consumer demand and good user experience can drive business development

- Futurism and environmentalism --> consequence

- Telepresence
-- Video conferencing, etc.