The Adnostic

Heather LeFevre, a planner in Richmond, VA, is doing an international survey of Account/Strategic Planners for which I am greatful. Planning is a mysterious and youthful profession which even planners sometimes know little about and having a survey of experience and working conditions for planners everywhere will be of great use to both employers and planners everywhere.

Besides, have you ever tried to find average salary info for planning jobs? It's almost impossible. In the past I've had to infer by taking the results from simiar professions and averaging the results. Quick and dirty, but not particularly effective in salary negotiations.

So, take the planner survey so that we can collectively become more powerful, more satisfied, and better compensated.

My favorite question was whether or not I have a foriegn accent. (explanation for non-ad people: planners are famous for being from another country. Specifically Great Britain. American clients seem to pay better attention to people who have a British accent and I even had a boss once who toyed with the idea of using a British accent with some of his clients to see if they took him more seriously.)