The Adnostic

Sorry for the silence. The past month has been a little crazy and you deserve an explanation.

First I just got caught up in the excitement of preparing for SXSW and working on Assignment 13 for APSotW. Then I was pulled into a last minute presentation on loyalty programs to my client's VP of Marketing who has a reputation for tearing out the still beating hearts of those who dare come before her unprepared. I was only given a week and a half to prepare and I was terrified. Luckily, my boss was great and made himself fully available to make sure that my ideas were justified and brand relevant and that what I gave them looked as smart and professional as possible.

It wasn't until I arrived in Nashville that I was notified that the meeting format had completely changed and that it was now about experiential marketing tactics for two new product launches. Therefore all my work, my dual sacrificed weekends, the stress, and the extra travel was completely unnecessary. Being off the hook was nice, but feeling like I wasted a lot of time and money sucked.

Then it was off to Austin for SXSW, which was wonderful. It was great to see everyone from last year, enjoy the free beer, taste the legendary barbeque from the Salt Lick with Jorie and Dave, learn about all the cool and amazing interactive current and future happenings, and spend an uninterrupted week with the Zen Master. It was just like how I picture heaven - free drinks, good food, wonderful people, excellent music, jaw dropping smarts and technology, and people that I don't have to explain Flickr to. It doesn't get much better than that.

Unfortunately, it all came to a crashing halt on Sunday when I got a call from my sister saying that my mom had been hit by a car and was being airlifted to the nearest trauma center.

I have been purposefully quiet about the situation. Just a few close friends and people who actually know my mom have been fully apprised of the situation. The short version is that she is badly broken with a few internal injuries that have kept her in the ICU for the last two weeks. She is in a lot of pain and we have encouraged the nursing staff to keep her as medicated and sedated as possible so that she can at least be somewhat comfortable, this means that she has been unconscious since the accident.

We think we're past the danger zone, but she has a long way to go before we can even think about putting her back together again and bringing her home.

For those of you who knew about this, thank you for all the love and support. The response has been amazing and the prayers and good thoughts are the most wonderful and effective medicines we non-doctors can possibly give. Thank you.