This was an internal video that was apparently leaked to YouTube by a more tech savvy Kodak employee and it's freaking brilliant. This is a great first step towards shaking up an established and stale brand image. It acknowledges it's own shortcomings, pokes fun at itself, and promises a brighter future in a crazy "oh screw it" kind of way that I desperately want to believe.
Good luck, Kodak. I hope you make it.
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