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And I Still Suck

January 23, 2007

I finally got my results back APSotW for the Maple Syrup Proposition assignment, and I still did badly. I was far more on target than my apple assignment, but it came down to a common complaint among my fellow entrants, which was that I didn't dig deep enough nor word my findings cleverly enough:

maple_syrup_m.jpg
Lauren
Maple Syrup – it’s only natural.
The sweetener with flavor.
Syrup is the product of nature’s perfect balance.
Sap on tap.
Maple Syrup - Three centuries of tradition in every bite
‘Sap on tap’ is good and simple. (Has someone else done that?) But you’re not telling me why I’d want to eat sap. The rest are OK but not great.

Well, more to work on for next time.

Thanks Russell. I hope you don't give up on the Account Planning School. It must be overwhelming at times, but I can't tell you how nice it is to get experienced and honest feedback.

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