I'm on a bit of a video kick at the moment. Here's a clip by Jeffre Jackson that I've been meaning to post for a while on how brands can and possibly should be interesting . . . .
His interpretation of being interesting reminds me of how David Lynch is interesting. He never fails to leave the audience in a state of disarray, trying to make sense of what they just saw. Which part has significance and which part is just plain weird. I'm not always a huge fan of his work, but I give him credit for being unapologetically creative in ways that make your head spin. Others are completely obsessed with his films and TV work.
Even his promotional work is out there.
Does your brand keep people talking?
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