Tom Kelly (Ten Faces of Innovation)
- Anthropologist, Experimenter, Cross-Pollinator, Collaborator, Caregiver, Director, Hurdler, Set Designer, Storyteller, Experience Architect
- People don't store data, they keep stories
- Innovation roles battle the Devil's Advocate role
Michael Stanat - Understanding the Future of China
- China's Generation Y has an affinity for Western values
- Much change in the last 10 years
- Largest socio-economic gap
- Sea of Western influences (ideas, brands, internet)
- Not willing to sacrifice cultural ideals
- Family oriented
- Third World consumers with a First World appetite
- Motivted and optimistic but dissatisfied
- No roadmap to the future
- China's Little Emperors (results of the single child policy)
-- Limits social skills
- Generation Gap, escape through the internet
- Education is memorization, desire for Western style of teaching individuality and creativity
- Suicide is cause of 90% of young adult deaths
- Unable to what you really want to do, pressure for all around excellence
- Spend 1 - 12 hours/day on the internet (games, chat, email)
- Excessive internet usage is medically diagnosed as Internet Syndrome (superstition)
- Copies of Western TV shows (Supergirls = American Idol)
- Dreams of the good life = white collar, nice cars, travel, want to buy houses for their parents)
- Exciting careers (celebrity, cartoon design)
-- Disconnect from older generation with a desire of a life outside of a career
- Impact on diesgn's future (own voice vs. Western influence)
- Piracy will prevent design community reaching it's full potential
- ChinaGenY.com
Nell Daniel (Sweat Equity Enterprises)
- Teens have creative power
- Creative sector is growing faster than Wall Street
- Lack of quality creative training in schools
- 85% NYC school drop out rate due to lack of relevance
- Use areas of interest (products, fashion, music) to engage students
- Companies having to go overseas for creative talent
- Link youth with industry (they can learn from each other)
- Lauch awareness campaign BigFatF.com
- School systems are tough to change
- We are all interested in public schools
- Cultivation of a diverse, talented workforce
- Partnership with Marc Ecko, considered to be a hot new business model
- 100% return rate
- Entrepenurial philanthropy
- For-profit and non-profit agendas working together
Roger Martin (Toronto Rotman School of Business) - Designing in Hostile Teritory
- Reliability (consistent, replicable, minimize judgement, business people) vs. Validity (outcome meets objective, disverse variables, integration of judgement, designers)
- Take "design unfriendliness" as a design challenge
-- Bring the same level of enthusiasm
- Empathize with diesgn unfriendly elements
-- Understand fears of not going with norms
- Speak the language of reliability
-- "this is cool" vs. best practices
-- Turning up the volume doesn't work
- Use analogies and stories
-- Something in the past is consistent with idea/solution
- Bite off as little a piece as possible to generate proof
-- It doesn't have to be all or nothing
LiAnne Yu (Cheskin) - Exporting Fast Food to China
- Connect brand to China's New Culture of Cool
- Ethnographies in Guatemala and China
- Focus Groups
- China's familial ideals
- Latin America represents a freedom and a sexiness that China is aspiring to (a world outside their own)
- Pollo Campero ~ in Guatemala it is cheap food with great service, a great equalizer
- Pizza Hut ~ in China it offers a dining experience, people make salad sculptures using the all-you-can-eat salad bar (big hit), they save money so that they can go on weekends
- Cheap not necessarily the way to go to appeal to the growing middle class
- Restaurants represent windows to the world
-- Most Chinese can't afford t go abroad
- Child's needs comes first
-- Wherever the kids want to go
-- More because of socialization, lonley, no peer context
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