The Adnostic

Sam Hecht (Industrial Facility) - Product as a Landscape

- Products with no connection to the user or the environment
- Products need to have relevance to the domestic landscape
- The time you are not using the product is just as important as when you are
- Products communicating with the environment independent of the human being
- Muji ~ no marketing, all about design simplicity

Henry Myerberg (Rockwell Group) and Richard Smyth (JetBlue) - JetBlue Terminal Marketplace: Design for a Higher Plane

- Iconic NY elements (steps, bleachers)
- Bringing humanity back to the terminal

Kierstin De West and Jason McCormick (Conscientious Innovation) - The Shift Report (Short Story)

- Research on sustainability
- Understanding sustainability is about understanding culture and environment
- Sustainability = meeting current needs without screwing up the future
- Pillars of Sustainability = Personal, Spiritual, Social, Environmental
- "We're living the American Dream and we're drowning in it. Marketing has done a great job and it's getting better." ~ Consumer quote
- "If you can show me the business case, you're too late." ~ Bill Gates
- Help me be a conscious consumer.
- Barriers to conscious consumption = time, price, knowledge, disposal
- Integrity Brands

Doug Powell (HealthSimple) - Inspired by Necessity: The Business of Design

- Designers & Healthcare
-- Designers & entrepreneurship
-- Scale
-- Communication design
- No simple, visual, kid-friendly educational tools for families with Type 1 Diabetes
- Lack of design is an epidemic problem in healthcare
- Design is a key element for success
- Low barriers to entry because it's all print, but they do have advantages
-- There first
-- Open to partnership
-- Brand story and authenticity

Maria Giudice (Hot Studio) - Design Like You Give a Damn

- Heard the story of Architecture for Humanity at the TED Conference and their plea to create an open source international architecture design community
- Set to create that community through her design studio using web interfaces and templates that could be customized to each regional chapter but still keep the look and feel of AH.