The Adnostic

Russell Davies posted the results from the APSotW Assignment 10. Since there were 49 entries, they couldn't comment on each one and post it back to the web, so he posted the best entry (not mine, I'll have to work on that) and an audio file discussing a few of the best entries.

I think a big part of what I missed is making the statements short and memorable and it also comes down to inspiration again. It's not necessarily about finding new ideas; it's about finding original, inspiring, and expressive ways of expressing powerful and truthful ideas in as few words as possible. An elevator pitch for the brand.

I was guilty of providing marketing ideas instead of propositions with a few of my "propositions," but the rest were actual propositions.

Here are my entries. When you compare them to the ones the judges thought highly of, they're not very good. Oh well, room for improvement for next time.

1) Promote the variety of English apples like wine makers promote varietals of wine.

2) Even in the middle of summer, it’s still apple weather.

3) Have you tried that dish with applesauce? (like having applesauce with latkes)

4) Who said apple pie was all-American?! Reclaim the pie.

5) A different taste for every pallet and mood.

6) Not feeling like a draft beer? Pull a hard cider.

7) A little pick-me-up without the caffeine withdrawal of coffee/tea.

8) Locally grown apples help protect the English countryside.

9) It feels good to bite into a crisp juicy apple.

10) All-in-one nutrition for your whole body. (reduces blood pressure, chance of prostate cancer, asthma, diabetes, and also assists weight loss and digestive function)