The Adnostic

One of the things I love about the internet, is that it is above all a tool for learning. Whatever you want to find out about, learn how to do, increase your knowledge of, etc. there is a website only a few search terms away, that can help you do just that.

Lately I have been feeling as though my mentorship for Account Planning, especially on the branding and strategy side has been weak at best. If you want an qualitative or quantitative analysis, I'm your gal. A point of view on a new technology, look no further. A true insight into a marketing trend or brand position, you may want to try that other guy. The trick was, that I didn't know how to get any better in that area.

Enter my savior, the internet. I was cruising through Marktd and found Russell Davies reflections on being an Account Planner for Wieden + Kennedy. I read more of his entries and discovered an interesting category called, "Account Planning School of the Web." As someone who has been looking for strong guidance on how to be a good (hopefully great) Planner this was heaven sent.

On Russell's Squidoo and blog he offers resources, suggested reading, and assignments, which are critiqued, judged, and sent back to the student at no charge. Wow. I'm not sure about Russell's motivations for doing this other than just being really nice, but I am awfully appreciative. This represents the most generous and globally beneficial aspects of the web. To share, educate, and learn.

I have submitted my first assignment, a creative brief for the 2010 World Cup, and plan to post it back to this site, warts and all, once I get it back from the judges.

Thanks Russell. This is exactly what I needed. I'm sure there is a special place in Advertiser/Marketer Heaven for you!