Now that Mentos and Diet Coke Geysers have become as ubiquitous in the geek entertainment world as Star Trek and ComicCons, Mentos has finally jumped on the consumer generated media bandwagon and launched a contest for the best soda geyser videos.
The Coca-Cola Company is still ignoring the existence of this phenomenon. I guess they are spending too much money building fake happiness to capitalize on real fun. But that's an old school bureaucratic corporation for you. Hello Coke! Can we say "the 21st century version of the classic volcano science fair project?" Doesn't aligning the Diet Coke brand with supporting education and making science fun, interesting, and participatory again sound like a great idea?
Hello? Anybody there? Put down the request form and think! React! Respond! Listen to your consumers, they’re practically shouting at you!
Ah hell with it….
Good luck Hadashi and TT! I hope all that Diet Coke doesn't ruin your lawn or void your security deposit, because you have some work ahead of you if you're going to beat EepyBird.
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