I hope you're glad I don't take myself too seriously, because if I did you wouldn't get to see buzz word magic like this:
All joking aside, a word to wise marketers looking to expand their interactive marketing budget - when a company throws buzz word after buzz word at you, but puts no real thought or tangible tracking and analytics into their strategy, then be prepared to receive no return on your investment. I know a few SEM firms who are very good at that.
Marketing without accountability is stupid.
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